Wayne Olson is the president and owner of Wayne Olson Consulting LLC where he advises charities on fundraising, capital campaigns and planned giving. He also advises for-profit corporations on motivation, sales, leadership and employee morale. He provides training through seminars, retreats, and ongoing consultation.
He is the author of three books, including Big Gifts Small Effort, which helps charities, fundraisers and boards understand and use planned giving to better their organizations. His specialty is donor relations and explaining planned giving and all fundraising in easy-to understand terms. His newest book, The Disney Difference, shows nonprofits and for-profit corporations how to apply Disney-like principles to improve their organizations.
Wayne also writes for hundreds of charities in their websites, brochures and newsletters. In 2014 Fundraising Success Magazine honored him by awarding Wayne the Most Inspirational Speaker of the Year award.
A internationally-known speaker and trainer, Wayne speaks regularly at the annual AFP International Conferences, and has been the keynote speaker at numerous national and international conferences. He also teaches courses at the University of Alabama in Huntsville on customer relations and fundraising.
Wayne earned his undergraduate degree from the University of Florida and his law degree from Stetson University College of Law.